This video is a perfect
representation of the “male gaze. “To be born a woman has been to be born,
within an allotted and confined space, into the keeping of men” (Berger, 46). In our
society, it is expected and acceptable for men to stare or gawk at women,
whether they are walking down the street, dancing at a club, or just minding
their own business in day to day life. No matter where women go, the male gaze is there, reducing the woman from
a complex human being to an object of the man’s pleasure, the sum of her appearance
as judged by the male viewer. The woman is not there for her own purposes, she
is there to be looked at, appraised, and judged, just like the woman in this video aren't necessarily going anywhere or dancing for themselves, they are there strictly for the male pleasure. Berger reitifies this point,
saying that “A
woman must continually watch herself....She has to survey everything she is and
everything she does because how she appears to others, and ultimately how she
appears to men, is of crucial importance for what is normally thought of as the
success of her life. Her own sense of being in herself is supplanted by a sense
of being appreciated as herself by another" (Berger, 47).
Women experience the male gaze constantly, no
matter where they go, and are judged accordingly. when I go to music shows and
festivals, I tend to wear clothes that I would feel comfortable running and
jumping around all day in the hot summer sun, which means I normally wear shorts
and a light crop top, which is a pretty standard outfit for a show. However, in
order to be comfortable and not overheat (at electronic shows, there is a very
real risk of dehydration and overheating, especially during outdoor summertime
festivals), I must sacrifice a different feeling of comfort: the comfort of
being able to walk around and do what I please without being watched, hit on,
and groped by men in the crowd. Due to the fact that I chose to show a little
bit of skin for comfort, men assume that I am available and willing to be
sexualized by them, without consideration for the fact that I am there for my
own entertainment, not their own. It is this reason that breastfeeding in
public, or walking around topless as a woman is stigmatized- the woman are no
longer free agents of their own bodies but a sexual object. Women are not free
to do as they please with their body, with the same comfort that a male may,
without stigma. I am unable to wear what I feel is comfortable without knowing
that I will without a doubt be objectified countless times throughout the
night. In more repressed areas of the world, politics and laws are literally
driven by the male gaze- women are required to cover themselves completely if
they don’t want severe consequences, including rape, violence, and prison.
We see male gaze consistently throughout our
mainstream media. Advertisements present women strewn half naked in sexually
implicit (or even explicit) positions, looking out towards the viewer in a manner
that suggests that the woman is there to be viewed by the viewer, for the
viewer’s pleasure, rather than of her own accord. “In a world ordered by sexual
imbalance, pleasure in looking has been split between active/male and
passive/female. The determining male gaze projects its fantasy onto the female
figure which is styled accordingly.” (Mulvey,
837) The male gaze is also ingrained into our own self awareness- young girls
are taught from a young age that their appearance matters; little boys are
called “strong” or “tough” while little girls called “pretty”. This importance
placed on a woman’s looks from a young age later becomes an addiction to the
pursuit of beauty- according to this Jezebel article, US women spend $7
billion dollars a year on cosmetics and beauty products. As many as 10 million women in the US alone
suffer from anorexia or bulimia, and body image issues are soaring. No matter
what your accomplishments or who you are, a woman is not seen as valuable
unless she is considered “pretty”. Her worth is defined by the judgment of her
beauty by the viewer.
How can women empower themselves in the face of
the male gaze? Bell Hooks finds the answer in what she calls the “oppositional
gaze”. “Since I knew as a child that the dominating power adults exercised over
me and over my gaze was never so absolute that I did not dare to look, to sneak
a peep, to stare dangerously. I knew that the slaves had looked. That all
attempts to repress our/black peoples’ rights to gaze had produced in us an
overwhelming longing to look, a rebellious desire, an oppositional gaze. By courageously
looking, we definatly declared; ‘Not only will I stare. I want my look to
change reality’” (Hooks, 116). Resistance lies, especially for women of color,
in staring back at the gazer and challenging them. By gazing back, we reclaim
our power. This oppositional gaze can also combat racism and underrepresentation
of black women or women of color in the media. When Amos n’ Andy was aired,
black women rejected and resented the portrayal of Sapphire, the African
American woman. “They resented the way she was mocked. They resented the way
these screen images could assault black womanhood…And in opposition they
claimed Sapphire as their own” (Hooks, 120). Not only does gazing back reclaim
power, it also allows for meaningful critique of mainstream media.
As Bell Hooks claims “There is power in looking”
(Hooks, 116). As women, we can choose to allow men to take that power from us
via the male gaze by allowing them to sexualize and objectify us. We can also
choose to reclaim that power by looking back, by refusing to adhere to the beauty
standards imposed onto women and to look critically at the media that we
consume.