The alternative form of media I choose to research and
discuss is Jezebel. Jezebel classifies itself as a blog that is “dedicated to topics
contemporary women want to talk about”. This alternative form of media is a branch of
the Gawker Media Group, which has alternative media sites that each specializes
in an area. Jezebel articles give a sense of pop culture, with a hint of
feminism every now and then that wouldn’t normally be in mainstream media.
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| Jezebel Logo |
The origin of Jezebel was in May
21, 2007, the 14th blog of the Gawker Media Group. The founded of
the Jezebel is Anna Holmes, she created the blog simply writing what she would
read herself. Anna Holmes came out of college working for Glamour magazine writing about different relationship tactics of
getting a male partner, which she hated. The Gawker Media incorporated the
Jezebel into one of their many blog to drive in a women followers, which it
succeed in doing. The Jezebel drives several million monthly viewers.
Jezebel is
a form of alternative media that is successful but in my opinion not necessary.
It’s successful form alternative media because it ‘s some of it articles are
relatable to obstacles women may face on a daily basis. It is not necessary
because it’s miniscule sources of news of pop culture things. It’s a feminine
blog because it has advertisements of all types of women, unlike the mainstream
media. Another reason why its is unnecessary is the simple centered around
celebrity gossip, which its not necessary a feminist viewpoint. This
alternative form of media is what some women may want to read but it is not a legitimate
alternative media strictly based on feminist values.
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